Sony Ericsson Launches The Txt, Xperia Ray & Active Devices [video]

At the Sony Ericsson global press event 2 days ago, they launched 3 new devices in thought of filling in the gaps in the market to reach to more individuals.

Targeting 3 different categories, the social + messenger group, the medium market group and the active group, Sony Ericsson thinks that new devices will fit perfectly.

Sony Ericsson Txt

Named the entertaining messaging phone, Sony Ericsson txt has a full view QWERTY keyboard and a SMS shortcut key. The phone also features a “friends” application that enables users to see Facebook and Twitter updates at a glance from their top five friends.

We got to play with it and what’s our first impression? Funky looking and feel like it fits in the hands of high schoolers and teens who love texting. It is Wi-Fi enabled and comes equipped with a 3.2mp camera with video recording. Hands-on photos and video of the Txt comin up soon.

Sony Ericsson Xperia Active

Targeted to users with an active lifestyle, the Active has a 3” screen and running Gingerbread 2.3. It packs Reality Display with Mobile BRAVIA Engine, a 5mp camera with HD video functionality. The Xperia Active is dust proof and water resistant and incorporates wet finger tracking to ensure the phone works perfectly when either the screen or a user’s fingers are wet.

In our opinion, the Active feels just like an X8 or the new Xperia Mini but with a super solid body and can go into water.

Hands-on photos and video will be coming up next!

Sony Ericsson Xperia Ray

If the Xperia Arc was made to target the higher end smartphone market, then the Ray is for the medium level market. With a 3.3” screen Gingerbread 2.3, the phone packs in a 1Ghz processor, Reality Display with Mobile BRAVIA Engine, 8.1mp camera with Exmor R for mobile and HD video functionality. It’s only 9.4mm thin.

The Ray has a front facing camera and a scratch resistant screen. It also comes built in with Sony Ericsson’s unique integration of Facebook inside Xperia which makes the OS connecting tighter to social interaction.

Hands-on photos and video will be coming up next!

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