The mobile messenger WhatsApp that everyone in the world uses, will soon be moved to a yearly subscription service for its iOS app, according to Jan Koum, CEO of WhatsApp.
The subscription model will be applied sometime this year for new users only. Users will have to pay annually to keep using, taking it away from a one-off download fee and bringing it in line Android, BlackBerry, Nokia and Windows Phone platforms.
The pricing structure will be as its other apps, which are free for the first year and then cost $1/year, compared to the single, for-life $0.99 purchase. “We’re relaxed on dates, but definitely this year. It’s on the road map,” Koum said.
Jan also mentioned that WhatsApp desktop version will not be released as they feel that the world is moving on mobile and the phone is always with the user, hence there is no need for a desktop app.