Amazon Pokes Fun at iPad Air & Jon Ive With New Kindle Fire HDX Ad [Video]

Again and again, we see all sorts of brands mocking Apple ads. Here’s a new one by Amazon, promoting their new Kindle Fire HDX.

Apple (Ive): This is the magical new iPad Air with Retina Display.
Amazon: And this is the Kindle Fire with an HDX display. It has nearly a million more pixels than the iPad Air.
Apple (Ive): This new iPad Air is astonishingly light.
Amazon: The new Kindle Fire is actually 20% lighter.

Check out the ending in the video below