According to KGI analyst Ming-Chi Kuo, global pre-order of the Apple Watch is estimated to be over 2.3 million units.
We estimate production of Apple Watch around 2.3mn units in March-May. Mass production of Apple Watch began in March and will likely reach 2.3mn by end of May. Considering that most consumers who preordered will not get the device until June, we estimate global preorders of over 2.3mn units, with Apple Watch Sport, Apple Watch and Apple Watch Edition representing a respective order allocation of 85%, 15% and less than 1%.
The favorite out of the 3 models is Sports, accounting for 85% of pre-orders. The Apple Watch is said to account for about 15% of pre-orders and the Edition less than 1%.
With this figure, the Apple Watch pre-order at launch has already beaten the year long sales of both Pebble and Android Wear watches in 2014. Pebble announced it had sold over 1 Mil units since 2013 and over 720,000 Android Wear devices were sold last year.