In conjunction with Pride 2016 happening in the US, Apple has created limited edition Pride watch bands for the Apple Watch and it is gifted to employees who volunteers to be part of the event.
The watch band is a variation of their current nylon series with rainbow colours. It also comes with a note:
Apple’s first Diversity Network Association, Pride, turns 30 this year and we’re thrilled to celebrate this tremendous milestone with you! As recognition for everyone who registered to participate in a Pride event this year we created something special.
This limited-edition band is a symbol of our commitment to equality and we hope you’ll wear it with pride.
Recently, Tim Cook also tweeted this:
— Tim Cook (@tim_cook) June 26, 2016